Who’s Going To Read Your Blog? Blogs are usually less formal in tone than the text on business websites and they give you the opportunity to really connect with your target market. When someone reads your blog, that person doesn’t care how many other people you’re trying to reach.
Write One To One
For your blog to be effective you need to connect to the person reading your blog in such a way that they think that it’s been specifically written for them. If you come across as cold and distant, people will find it very difficult to relate to you.
This is why it is really important to write in the second person. This means using the words in your content like you, yourself and yours. Regardless of how much traffic you get, your blog is seen by one individual person at a time. If someone was talking directly to you wouldn’t you prefer it if they spoke to you as an individual, instead of a member of a group?
People Are Individuals
When the human brain hears or reads the word “you” in a communication, in print or online, it regards that communication as personal.
That person then becomes attentive to the message you are sending. This sense of closeness leads to your blog visitors reading more of your content and staying on the page longer. This helps with your search engine rankings, which means you get more blog traffic, and those additional web surfers also feel as if you are speaking to them in a one-on-one conversation.
You Want A Bigger Audience
Unless you’ve uncovered a single client with unlimited means, you’re going to need to do business with a lot of people for your blog to be a success. However, each one of these people is an individual, not a faceless group member.
It’s important to seriously understand the needs and wants, worries and problems of your “perfect prospect”. This allows you to successfully connect with each of your blog visitors individually, by writing your content to a single person, helping solve the problems and answer the questions in their life.
Remember that your blog is essentially a relationship-building tool. Your target market could find your blog through search engines or links, read it, and decide to see what your business has to offer. It could give them the push they need to become paying customers today and a loyal customer for years to come.
Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog
Who’s Going To Read Your Blog?
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