Why Should Your Business Be On Facebook? Even if your competition isn’t using Facebook for marketing, you need to put your business on Facebook. The reason is that Facebook has more than 2 billion active users just waiting for you to present your products and services.
But before you start, there a few things you should know.
Understand The Medium
Facebook works by connecting people, either one-on-one (friends) or through groups. So you can tap into this approach of social networking for your business. Facebook has rules too, so you’ll want to get familiar with their terms and conditions. In all probability, you’re not going to break any Facebook rules unless you’re being really offensive, but it’s a good idea to check out the rules anyway.
Most probably, your business has an online presence, like a website or blog. On your website, set up a link to your Facebook page and vice versa. That way, visitors to your website can easily visit your Facebook page, and Facebook friends can click over to your website. Giving prospects the choice of finding you on Facebook gives your business a personal touch.
Your business has a purpose, and you’ll need a good understand of what that purpose is. This will help you link up with the right groups and prospective customers. When you post content onto Facebook keep it on topic. Prospects will lose interest if your content material has no purpose or benefit to them.
Post Good Quality Content
Speaking of content, have a strategy as to what you are going to say on your Facebook page. Make it helpful, appropriate and interesting so that people will stay when they visit and come back for more information.
Avoid sending out lots of promotional material all at once to all sorts of Facebook users, and continue doing it daily. It can turn off prospective clients very quickly. They may block you, or remove their status as your friend or fan.
Keep It Professional (And Unique)
When you put your business on Facebook, make sure the information you put on is true and real, but also professional. But being professional doesn’t mean that you have to be boring! Unique individuality is in. You can use your own individual approach to sell your business. So don’t hesitate to capitalize on what makes you, you!
You should realize that less than 0.5% of the fans and followers of your business actually see your posts and updates. This means that the majority of your interested audience needs you to reach out through some other marketing method aside from the “posting and praying” approach most businesses take on Facebook. The good news is that you can start and run a Facebook ad campaign for as little as $5.
The majority of business owners who use social media to advertise their business claim Facebook is the best, most productive advertising service on all social media networks. The good news is that you can run a Facebook ad campaign for as little as $5. To learn how to promote your business on Facebook and make your ads successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads
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